The Credits:
The Martin Agency:
GCD: Cliff Sorah
Sr. AD: Matt ‘Chewy’ McDonald
Sr. CW: Mark Habke
EP: Pamela Mahan
Producer: Ross Skinner
Jr. Producer: Lauren Galinides
Acct. Director: Elizabeth Jones
Acct. Supervisor: Cori Kaylor
Project Manager: Tatiana Mazzariol
Business Manager: Kelly Clow
Talent Manager: Juanita McInteer
Bullitt Films:
Director: Tim K
DP: Tim Gillis
EP: Luke Ricci
LP: Brian Quinlan
Running with Scissors:
Editor: Mark Meyers & Jim Vaile
EP: Scott Friske
Music: Tiny Lion
Finish: Running With Scissors
Sound Design & Mix: Jeff McManus (Rainmaker Studios)
The Story:
How does a parent explain Star Wars to their kids? Who are Jedi? And, what is The Force? This campaign for the next generation of Star Wars fans featured 12x pieces of content and over 30x deliverables, all for under $500k. We created Walmart's most watched YouTube video ever! And made Campaign's top-10 Star Wars branded commercials ahead of the release of Episode VII - The Force Awakens.