The Story:
Dr Pepper wanted to reveal their new permanent flavor, Strawberries & Cream, with a series of misdirects. We shipped over 5,000 cans across the border to Mexico City and shot above 11,000 ft. of elevation for this campaign. For social, we leaned on A.I. to write a song & music video as we partnered with Yung Gravy. The song had so much fanfare it became an official release on Spotify.
The Credits:
Deutsch LA:
ECD: Ryan Lehr
CD: Curtis Petraglia
CD: Chris Jones
CW: Kate Power
AD: Chrissy Boals
EP: Megan Meloth
Sr. Producer: Ross Skinner
Group Acct. Director: Helen Murray
Acct. Supervisor: Mariah Dawes
Acct. Executive: Sarah Trupp
Executive BA Manager: Teri Donner
Associate BA Manager: Patty Rivera
Music Director: Chip Herter
Music Supervisor: Will Eichler
Arts & Sciences:
Director: Adam & Dave
EP: John Benson
LP: Pat Harris
Cut + Run:
Editor: Frank Effron
Asst. Editor: Kelsey Harmon
HOP: Brady Fiero
EP: Amber Farls
Producer: Brian Scharwath
Art Jail:
Lead Flame: JD Yepes
3D Artist: Jackie Liao
EP: John Skeffington
Producer: Adriana Wong
Sound Design & Mix: Matt Miller @ Lime Studios
Yung Gravy - Strawberries & Creamin’
Director/Editor: Ernie Mills
Production: Steelhead
Animation: Animated Storyboards