The Credits:
The Martin Agency:
ACD/Writer: Neel Williams
ACD/AD: Darcy O'Neill
EP: Steve Humble
Producer: Ross Skinner
Acct. Director: Tedd Aurelius
Project Manager: Emily Masters
Business Manager: Elizabeth Moore
Talent Manager: Alice Isner
!brainwash:
Director: Steve Mottershead
DP: Geoffrey Madeja
EP: John Marias
LP: Josh Jaedicke
Artjail:
Creative Director: Steve Mottershead
Editor: Craig Deardorff (Cosmo Street NY)
EP: Leslie McCartney
Sound Design & Mix: Jeff McManus (Rainmaker Studios)
The Story:
PING's strict budgets and these pro athlete's tight schedules made for a 1-day shoot for this 4x spot campaign. These guys have varying level of comedy acting skills, but Artjail's VFX more than made up for it. Oh yea, and James Caan randomly strolled on to set and lit his TaylorMade hat on fire. We gave him a PING hat to replace it.