The Story:
LIL’ SWEET!!! In his return to the screen he gets the chance to show off his singing chops. We worked to create the music track ahead of time to produce this like a music video. Way before we got into the edit suite, we worked to time out each vignette to fit into each cutdown, and rhyme together in the larger Anthem spot too. I was lucky enough to work with the original team and vendors that initially brought Lil’ Sweet to life, as he delivered Dr Pepper to those who did a little something to deserve it.
The Credits:
Deutsch LA:
ECD: Ryan Lehr
CD: Ross Cavin
CD: Chris Adams
Copywriter: Ally Layton
Art Director: Jelena Kolomejac
EP: Megan Meloth
Sr. Producer: Ross Skinner
Group Acct. Director: Helen Murray
Acct. Supervisor: Mariah Dawes
Acct. Executive: Molly Gray
Executive BA Manager: Teri Donner
Associate BA Manager: Patty Rivera
Music Director: Chip Herter
Music Supervisor: Will Eichler
Smuggler:
Director: Benji Weinstein
DP: Bryan Newman
Production Designer: Damon Fortier
EP: Drew Santarsiero
LP: Jason Manz
Cut + Run:
Editor: Frank Effron
HOP: Brady Fiero
EP: Amber Farls
Producer: Marigrace Angelo
Shape + Light:
Creative Director: Rob Trent
Lead Flame: Mandy Sorenson
EP: Cara Lehr
Producer: Arielle Weir
Music: CAYA
Sound Design & Mix: Matt Miller @ Lime Studios